Indian Weddings: Cultural Canopies? In 2012, a Syrian Christian, Missy Mathews’ (Missy) wedding in Kerala, India, was not the typical Christian wedding. Missy was brought up in Australia and Bollywood was an essential part of her childhood. For her wedding, Missy had...

POOJA GARMENTS After coming at home from a tiring job, she was in no mood to open her laptop and start surfing about startups. A hard working and a determined girl in her early 20s was performing astonishingly at her first job as a Consultant at one of the leading...

MARKETING MIX The Marketing Mix is a strategic Tool or framework that a / firm uses to plan, execute, and optimize their offerings.  It consists of controllable variables that a company adapts to influence customer demand, meet consumer needs, and achieve business...

in 2013, Vivek Gambhir (Gambhir) took a market visit to Kurukshetra, Haryana, soon after he took over as the Managing Director of Godrej Consumer Products Ltd., (GCPL). During his visit he visited a small kirana store, the owner walked up to him with a sachet of...

IntroductionThis is a video-based case study for the original launch of Mother Energy drinks into the Australian market around 2006-2007. The Mother Energy is a Coca-Cola brand.Unfortunately, the initial launch generated many first-time sales but only gained limited...